LUS (Love Ur Self) Brands
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- Volume
Say hello to your curls’ new BFF—the all-new Love Ur Curls® Volumizing Foam. Whether it’s wash day or refresh day, this weightless, airy foam is designed to give your curls everything they’ve been craving: volume, hydration, softness, and definition—no crunch in sight.
Let’s face it—most volumizing stylers come with trade-offs. Too drying, too sticky, or they leave your hair feeling stiff and crunchy. Not anymore. Our newest launch is here to change the game, delivering root-lifting volume and flexible hold, all while nourishing your curls from the inside out.
What Makes Our Volumizing Foam So Special?
We packed this formula with curl-loving, plant-powered ingredients like:
Rice Water – Rich in amino acids and vitamins, rice water helps lock in moisture, smooth the cuticle, and leave your curls soft, shiny, and frizz-free.
Cotton Seed Extract – Light as air, this multitasking extract lifts curls at the root while delivering deep hydration and conditioning benefits—keeping your strands bouncy, full of movement, and never weighed down.
And because we know that your curls deserveonly the best, we left out the crunch, stiffness, and stickiness. This foam gives you touchable, defined curls with effortless volume, making it perfect for curly, coily, and wavy hair types alike.
Why You’ll Love It
Our Volumizing Foam isn’t just about instant gratification—it’s a styling essential that supports long-term hair health. Here’s what makes it a must-have:
💨 Weightless volume from root to tip
💧 Hydration + softness without heaviness
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💁🏽♀️ Frizz control and curl definition
🤲🏽 Touchable, crunch-free hold
🌿 Powered by natural ingredients your curls will love
Whether you're rocking a fresh wash or reviving your day-two curls, this foam is your go-to for big, bouncy, healthy hair.
Turn Up the Volume on Your 3-Step Routine
Ready to turn up the volume? Here’s how to get the best results:
Step 1: Cleanse
Start fresh with our Sulfate-Free Shampoo, formulated to gently remove dirt and buildup without stripping your curls of their natural oils.
Step 2: Condition
Melt tangles and restore moisture with our Silicone-Free Conditioner, designed to leave your curls soft, smooth, and easy to manage.
Step 3: Style
Apply the All-in-One Styler for your curl type to hydrate, repair, and define—all in one easy step.
Want more volume?
After applying your Styler, dispense the Volumizing Foam into your palms and rake it through damp hair, focusing on the roots. Scrunch to enhance curl definition, then air dry or diffuse for major volume and bounce.
✨Pro tip: Focus the foam at your roots for that extra lift, then scrunch through your ends for a soft, full-bodied finish.
Perfect for All Curl Types
Whether your curl pattern is loose and wavy or tight and coily, this foam is made for you. Our lightweight formula is curl-type inclusive, giving volume + hydration without flattening your curl definition.
And because it’s non-sticky, quick-drying, and silicone-free, your curls get to shine—literally and figuratively—without the buildup.
TheNew Volumizing Foam You’ve Been Waiting For
Your curls can have it all: hydration, definition, softness, and serious volume—no compromises. So why settle for one-dimensional stylers when you can have a foam that does more?
Try our Ultra-Volumizing Kit and experience the difference. Because big, bouncy curls that move with you? That’s the Love Ur Curls® way.
Ready to pump up the volume?
Get your hands on the new Love Ur Curls Volumizing Foam—available now.
